Google Vertex AI
Google Cloud's unified ML platform for enterprise AI at scale
Google Cloud · Platforms
Launched May 18, 2021 (Vertex AI launch)
Quick Answer
Google Vertex AI is google cloud's unified ml platform for enterprise ai at scale, made by Google Cloud. It is a paid product. Key uses: Enterprise AI pipelines, Custom model training, RAG applications.
Last updated:
Users
Hundreds of thousands of enterprises; Google Cloud $43B+ annual revenue (2025)
Valuation
Part of Alphabet ($2.5T+ market cap)
What is Google Vertex AI?
Google Vertex AI is Google Cloud's end-to-end machine learning platform that unifies access to Gemini models, third-party models, AutoML, custom model training, MLOps, and AI infrastructure. It offers Vertex AI Agent Builder, Grounding with Google Search, model evaluation, and Vector Search for enterprise RAG applications.
What's new in Google Vertex AI in 2026?
Vertex AI Agent Builder GA; Gemini 3.5 Flash on Vertex (May 2026); Grounding with Google Search included; Model Armor safety filters; Multi-modal RAG; SynthID watermarking; $75B+ Google Cloud capex 2025; Vertex AI Vision for multimodal apps
How much does Google Vertex AI cost?
Pay-as-you-go
Per token/compute hour
- Gemini 2.5 Flash $0.075/M input
- Gemini 2.5 Pro $1.25/M input
- Custom training from $0.49/node-hour
Committed Use
1-3 year commitment
- Up to 55% discount
- Predictable billing
- Enterprise SLA
What can you do with Google Vertex AI?
- Enterprise AI pipelines
- Custom model training
- RAG applications
- MLOps
- Batch predictions
- AI agents
Pros
- Access to all Gemini models
- Grounding with Google Search
- AutoML capabilities
- Enterprise-grade security
- Model Garden (150+ models)
Cons
- Google Cloud dependency
- Complex pricing
- Learning curve
- Slower iteration vs OpenAI
What are the best alternatives to Google Vertex AI?
Compare Google Vertex AI Head-to-Head
Frequently Asked Questions about Google Vertex AI
How much does Google Vertex AI cost?
Google Vertex AI pricing: Pay-as-you-go at Per token/compute hour; Committed Use at 1-3 year commitment.
Is Google Vertex AI free?
Google Vertex AI is a paid product with no permanent free tier.
What is Google Vertex AI used for?
Google Vertex AI is used for: Enterprise AI pipelines, Custom model training, RAG applications, MLOps, Batch predictions, AI agents.
What are the best alternatives to Google Vertex AI?
Top alternatives to Google Vertex AI include Google AI Studio, Amazon Bedrock, Azure OpenAI Service.
What platforms does Google Vertex AI support?
Google Vertex AI is available on: Google Cloud Console, Python SDK, REST API, gcloud CLI.
Details
Vendor
Google Cloud
Category
Platforms
Pricing Model
Launched
May 18, 2021 (Vertex AI launch)
Website
cloud.google.com/vertex-aiUnderlying Models
Platforms
Integrations
Ideal For
- Google Cloud enterprises
- Data science teams
- MLOps engineers
- Regulated industries