Midjourney
Stunning AI imagery for creatives and designers
Midjourney · Image Generation
Launched Jul 12, 2022
Quick Answer
Midjourney is stunning ai imagery for creatives and designers, made by Midjourney. It is a paid product. Key uses: Concept art, Marketing visuals, Product mockups.
Last updated:
Users
25M+ registered users (Jun 2026)
Revenue
~$700M+ ARR (Jun 2026, bootstrapped & highly profitable)
Valuation
~$10B estimated (no VC funding, profitable)
Employees
~150
What is Midjourney?
Midjourney generates high-quality artistic images from text prompts via Discord. Known for its distinctive aesthetic quality and ability to produce publication-ready artwork.
How did Midjourney get started?
Founded 2021 by David Holz (Leap Motion co-founder). Open beta Jul 2022. Bootstrapped to profitability with ~50 employees. V4 Nov 2022, V5 Mar 2023, V6 Dec 2023. Launched own web app 2024. V6.1 Jul 2024. V7 Mar 2025 - draft mode. V8 late 2025 - major quality upgrade. Video V1 GA with 60% MoM growth. V8.1 Apr 2026 - highest detail and photorealism yet. First AI art tool to reach $500M+ ARR with no outside funding.
What's new in Midjourney in 2026?
Midjourney v8.1 (Apr 2026) - highest detail and realism yet; Video V1 general availability with 60% MoM growth; web editor with multi-layer support; personalization engine; estimated $700M+ ARR (Jun 2026)
How much does Midjourney cost?
Basic
$10/mo
- ~200 fast GPU minutes/mo
- 3 concurrent jobs
- General commercial terms
Standard
$30/mo
- 15h fast GPU/month
- Unlimited relaxed generations
- General commercial terms
Pro
$60/mo
- 30h fast GPU/month
- Stealth mode (private images)
- 12 concurrent fast jobs
Mega
$120/mo
- 60h fast GPU/month
- 12 concurrent jobs
- All Pro features included
What can you do with Midjourney?
- Concept art
- Marketing visuals
- Product mockups
- Illustration
Pros
- Highest aesthetic quality
- Strong community
- Style consistency
Cons
- Discord-only interface
- No free tier
- Limited editing
What are the best alternatives to Midjourney?
Compare Midjourney Head-to-Head
Frequently Asked Questions about Midjourney
How much does Midjourney cost?
Midjourney pricing: Basic at $10/mo; Standard at $30/mo; Pro at $60/mo; Mega at $120/mo.
Is Midjourney free?
Midjourney is a paid product with no permanent free tier.
What is Midjourney used for?
Midjourney is used for: Concept art, Marketing visuals, Product mockups, Illustration.
What are the best alternatives to Midjourney?
Top alternatives to Midjourney include GPT Image 2, Stable Diffusion.
What platforms does Midjourney support?
Midjourney is available on: Web App (midjourney.com), Discord, API (enterprise beta).
Details
Underlying Models
Platforms
Integrations
Ideal For
- Concept artists
- Marketing teams
- Game developers
- Illustrators
- Creative directors