Apple Intelligence
Apple's on-device personal AI for iPhone, iPad and Mac
Apple · Language Models
Launched Oct 28, 2024 (iOS 18.1 beta); Feb 2025 (EU launch)
Quick Answer
Apple Intelligence is apple's on-device personal ai for iphone, ipad and mac, made by Apple. It is free and open source. Key uses: Email summarization, Writing assistance, Photo editing.
Last updated:
Users
Available to ~400M+ eligible Apple devices (iPhone 15 Pro / iPhone 16 / M-series Macs)
Valuation
Part of Apple ($3.5T+ market cap)
What is Apple Intelligence?
Apple Intelligence is Apple's personal AI system built into iOS 18, iPadOS 18, and macOS Sequoia. It runs AI models on-device for privacy, with Private Cloud Compute for complex tasks. Features include Writing Tools, Photo cleanup, Genmoji, Image Playground, Priority Notifications, and a smarter Siri with ChatGPT integration.
What's new in Apple Intelligence in 2026?
iOS 18.4 (Apr 2025): Image Playground, Genmoji, Visual Intelligence on all iPhone 16; AI-powered Siri for apps context; iOS 18.5 (May 2025): expanded language support; Apple reported exploring Gemini integration; WWDC 2025: Foundation Models framework for developers; iPhone 17 will ship with significantly improved Apple Intelligence
How much does Apple Intelligence cost?
Included
$0
- Writing Tools
- Photo cleanup / Eraser
- Priority Notifications
- Smart Summaries
- Genmoji
- Image Playground
- Basic ChatGPT integration
What can you do with Apple Intelligence?
- Email summarization
- Writing assistance
- Photo editing
- Notification prioritization
- Personal tasks
- Siri enhancements
Pros
- On-device for privacy
- No subscription required
- Deep iOS/macOS integration
- Private Cloud Compute
- No data sold to advertisers
Cons
- Requires newer Apple silicon
- More limited than cloud AI
- US English only initially
- No third-party API access
What are the best alternatives to Apple Intelligence?
Compare Apple Intelligence Head-to-Head
Frequently Asked Questions about Apple Intelligence
How much does Apple Intelligence cost?
Apple Intelligence pricing: Included at $0.
Is Apple Intelligence free?
Yes, Apple Intelligence is fully free and open source.
What is Apple Intelligence used for?
Apple Intelligence is used for: Email summarization, Writing assistance, Photo editing, Notification prioritization, Personal tasks, Siri enhancements.
What are the best alternatives to Apple Intelligence?
Top alternatives to Apple Intelligence include ChatGPT, Gemini, Microsoft Copilot, Gemini.
What platforms does Apple Intelligence support?
Apple Intelligence is available on: iPhone 15 Pro+, iPhone 16 family, iPad with M1+, Mac with M1+.
Details
Vendor
Apple
Category
Language Models
Pricing Model
Launched
Oct 28, 2024 (iOS 18.1 beta); Feb 2025 (EU launch)
Website
apple.com/apple-intelligenceUnderlying Models
Platforms
Integrations
Ideal For
- Apple device users
- Privacy-conscious users
- Non-technical users
- iPhone 15 Pro/16 users