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Luma AI

Private

AI Video & 3D Generation

Founded 2021San Francisco, CA~100 (2024) employees
Website

Valuation

Undisclosed (Series B, 2024)

Total Funding

$43M+

Profit Status

Pre-profit; consumer + API revenue

Employees

~100

About Luma AI

Luma AI is a multimodal AI company best known for Dream Machine, a state-of-the-art text-to-video and image-to-video model, and NeRF-based 3D capture technology. Dream Machine (June 2024) generates high-quality, cinematic videos from text or images in seconds and rapidly became one of the top consumer video AI tools. Luma also develops AI for 3D scene reconstruction (Luma NeRF) used in film, AR/VR, and e-commerce.

Company History

Founded 2021 at Stanford, Luma AI initially focused on 3D scene reconstruction using Neural Radiance Fields (NeRF) — their iOS app let anyone capture photorealistic 3D scans of objects and spaces for use in Blender, Unreal Engine, and e-commerce. In mid-2024 they pivoted to video generation with Dream Machine, which launched to massive public demand in June 2024, generating millions of videos in the first week. Dream Machine 1.5 (2025) and Photon (image generation) expanded their offerings. The Luma API is widely used for integrating video generation into third-party apps and platforms.

Company Timeline

  • 2021

    Founded at Stanford, focusing on NeRF-based 3D capture

  • 2022

    Luma iOS app goes viral — photorealistic 3D scanning for anyone

  • Jun 2024

    Dream Machine launched — high-quality text/image-to-video; millions of videos generated in week 1

  • 2024

    Series B funding; Dream Machine API launched for developers

  • 2025

    Dream Machine 1.6 with improved motion; Luma Photon image generator launched

Products & Services

Dream Machine (text/image-to-video)Luma NeRF (3D scene capture)Luma APILuma iOS appLuma Photon (image generation)

Company Details

Focus Area

AI Video & 3D Generation

Stage

Private

Founded

2021

Headquarters

San Francisco, CA

Employees

~100 (2024)

Financial Overview

Total Funding

$43M+

Valuation

Undisclosed (Series B, 2024)

Profit Status

Pre-profit; consumer + API revenue

Key Investors

Andreessen HorowitzNat FriedmanDaniel Gross

Key People

  • Amit Jain (CEO / Co-founder)
  • Jiaming Song (Co-founder)
  • Manas Sahni (Co-founder)

Competitive Landscape

RunwayKling AI (Kuaishou)Pika LabsSora (OpenAI)Veo (Google)

Tags

Video Generation
3D AI
NeRF
Text-to-Video
Creative AI
API