Salesforce

Sales representatives spent 65%+ of time on non-selling activities. CRM data was underutilized for prediction. Sales teams lacked insight into which leads to prioritize.

Salesforce Einstein integrates ML prediction throughout the CRM — lead scoring, opportunity insights, email send time optimization, next-best-action recommendations, and automated data entry.

Customers using Einstein report 26% higher win rates and 28% increase in deals closed. Sales reps save 4+ hours per week on administrative tasks.